·         17 brands already confirmed for first international launch of Pure in  Shanghai

·         Over 150 international and domestic brands to take part

·         Partnership confirmed with CCPIT TEX

·         Pure Shanghai to work closely with sister organisation WGSN Group China

i2i Events Group, organiser of Pure London, is pleased to announce the launch of Pure Shanghai & PH Value ‘P&P’ in Shanghai this year, October 20-22. The event will be held in partnership with CCPIT TEX, the largest textile association in China, who have already co-organised fashion and textile exhibitions, including Chic and Intertextile in Beijing and PH Value and Intertextile in Shanghai.

Seventeen brands have already confirmed their participation in the fair, seeing it as a trusted vehicle in which to access this £98bn sector as they look to open up wholesale, licensing and distribution opportunities. Little White Lies, PIT Amsterdam, Cocoa Cashmere and Gina Bacconi are just some of the brands already confirmed for this year’s event.

Fenella Barber, Director of China Britain Business Council says ‘ As a CBBC member, i2i Events Group are helping to guide brands looking to enter the Chinese retail market, already having produced an insightful market report entitled ‘Retail Opportunities in China’. Their concept of bringing the British High Street to China is one which will resonate with the Chinese consumer who is looking for a more diverse western fashion offering. The CBBC is excited to be part of the launch in October.

Mr. Xu Yingxin, Executive Vice Chairman of CCPIT TEX, says 'We are extremely excited to be working with i2i Events Group to deliver ‘P+P’, a business focused fashion trade event for international and domestic brands. We have been impressed with the focus and format of Pure London and believe that as a partnership we can now create the perfect platform in Shanghai, the fashion capital of China'.

As part of Top Right Group, i2i Events will also work with Top Right’s network of offices in Shanghai, Hong Kong, Singapore, Taipei, Seoul and Tokyo and will leverage its local partners’ database of 150,000 contacts, including retail buyers, agents and distributors, to ensure strong attendance from throughout the region.  WGSN Group China, part of Top Right Group, will provide the inside track on future fashion trends, with seminars and runway-style catwalks forming a strong part of the event’s attraction.

Louise Young, Managing Director of Retail at i2i Events, says “With 40% of clothing purchases now trend driven, Pure Shanghai & PH Value will focus on trending ready-to-wear for the fashion conscious Chinese consumer. As i2i Events Group, we are delighted to be working with CCPIT TEX, the strength of these organisations coming together for one event will create the region’s major fashion trading hub in Shanghai.”

The launch in Shanghai is part of an international brand strategy which also sees investment in the forthcoming edition of Pure London.

Ends.

Notes to Editors:

Pure London is the UK's leading trade fashion buying event, representing womenswear, footwear, accessories, young fashion. Organised by i2i Events Group, it takes place every February and August. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead from over 1,000 brands, attend catwalk shows and hear from their peers and other industry experts in unmissable seminars and workshops. www.purelondon.com

i2i Events Group delivers world-class exhibitions and large scale events in key sectors including home and gift, fashion, retail, healthcare, energy, environment, education, technology and media. Its portfolio of world-wide events includes World Retail Congress, RWM, Spring Fair, CWIEME, BVE, Bett and Pure London. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. The company is headed up by Mark Shashoua who joined EMAP as Group MD of EMAP Connect in November 2011 and became CEO of i2i Events Group in March 2012. i2i Events Group is powered by Top Right Group, formerly known as Emap International Ltd. www.i2ieventsgroup.com